Webinar On-Demand
MARS: Driving M&M'S CX & growth with a Build & Buy approach
About the Webinar
Join our webinar on tackling the Build vs Buy debate in commerce with thought leaders Kyle Barz, Director, Global Retail & eCommerce Technology at MARS and Casper Rasmussen, Global SVP of Technology at Valtech. Leaders from Akeneo and commercetools also join the conversation to share insights on how to add value to every part of the customer journey with the help of technology.
Key Takeaways
- Why the build vs buy dichotomy is a false choice
- How to plan your digital transformation journey to boost results
- How to incrementally move to a modern commerce architecture
- Why building a new commerce solution from scratch results in new technical debt
- How to balance time-to-market with cost and risk while driving growth
Tackling the Build vs Buy debate in commerce, featuring thought leaders from MACH Alliance, Mars, Akeneo, and commercetools.
Watch on-demand
About the Speakers
Casper Rasmussen
Group SVP Tech at Valtech
Sven van Hegelsom
Customer Value Director, commercetools
Kyle Barz
Director, Global Retail & eCommerce Technology MARS
James Barlow
VP UK & Ireland, Akeneo
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