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E-book

2025 marks a transformative year for fashion retail

By commercetools and AWS

About the e-book

The New Standard in Fashion Retail: Dynamic, Engaging, and Built for Change OR Why leading retailers are embracing flexible tech stacks to stay ahead of shifting consumer demands and industry disruptions.

Fashion retail is evolving fast—and so are shopper expectations. Today’s consumers demand more dynamic, engaging, and innovative experiences. In this eBook, we explore how leading retailers are responding by adopting modern retail technologies and composable commerce strategies. Learn how flexibility, scalability, and adaptability are becoming essential to staying competitive, and how embracing a future-ready tech stack empowers retailers to meet the demands of a rapidly changing industry.

Key Takeaways:

  • Learn why composable commerce Is essential for fashion retailers
  • Understand what fashion shoppers expect; from AI-driven recommendations to in-store services
  • Learn how technologies like AR, mobile apps, and unified customer data help deliver high-touch, phygital shopping experience
  • Explore the role of AI and social commerce in driving the next wave of engagement
  • From influencer-led campaigns to livestream shopping and AI-powered styling tools, see how fashion retailers are using emerging technologies to create deeper, real-time engagement with digital-first shoppers

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