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How B2B enterprises are adopting a customer-obsessed operating model to succeed in digital commerce

The customer obsession model is gaining momentum in B2B. Learn what it means in commerce today, and the key steps to make it part of your business strategy.

E-Handelskonferencen 2025

Come by our stand at this year's E-handelskonferencen, grab a barista coffee, dive into some of our inspiring customer cases and talk to our experts.

B2B Online Atlanta 2025

Meet commercetools at B2B Online Atlanta 2025. Learn how to master B2B eCommerce. Explore AI, SEO & other digital trends shaping the future of B2B.

Paradigm B2B Combine 2025 Digital Commerce Solutions: Enterprise Edition

commercetools Composable Commerce for B2B is a top-scoring commerce solution with 8 gold medals in the Paradigm B2B Enterprise Combine 2025 report.

How AI is powering the next chapter of commerce — and why commercetools is leading the charge

See how commercetools powers real-world AI in commerce — autonomously driving shopping, marketing and merchandising at scale.

Insights from NRF 2025: How retailers are using AI to support and empower employees to provide the best customer service possible

Retailers at NRF 2025 share insights on how AI is helping train and empower frontline employees, making it easier to deliver great customer service.

commercetools Tops $75B in Annualized GMV, Cementing Its Role as the Enterprise Platform for Agentic Commerce

commercetools cements its Role as the Enterprise Platform for Agentic Commerce with $75B in Annualised GMV.

commercetools Supports Stripe’s New Agentic Commerce Suite, Giving Enterprise Customers a Faster Path to Sell Through AI Agents with Transactional Security

The partnership simplifies agentic discovery, checkout, and payments so enterprises can activate new revenue through a single integration.

B2B product spotlight: A beginner’s guide to recurring orders with commercetools

Discover why B2B recurring orders are key to smarter replenishment. Explore use cases and the native recurring orders feature by commercetools.

6 essential criteria to consider when selecting an enterprise B2B eCommerce platform

Discover the top six criteria you should consider when selecting a B2B enterprise eCommerce platform.

5 retail commerce megatrends for 2026 (and the less flashy trends that still matter)

Discover the ultimate list of online retail trends in 2026, including agentic AI and unified commerce.

Composable Commerce

Discover why leading enterprises choose composable commerce for flexibility, scalability and AI-driven innovation. Learn how it empowers your business to adapt and grow.

Why now is the right time for B2B manufacturers to invest in digital with composable commerce

Why enterprise B2B manufacturers are embracing composable commerce to digitize faster, improve agility and meet modern buyer expectations.

Loud and clear: How voice commerce is changing the game in digital shopping

Discover how voice commerce is transforming shopping with voice-activated AI agents, smart recommendations and voice-guided shopping.

The evolution of data import/export with the commercetools Merchant Center

Discover how data import/export evolved in commercetools to a seamless Merchant Center experience with enhanced usability, security and scale.

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