Gartner Hype Cycle for Digital Commerce 2023
ANALYST REPORT

Gartner® Hype Cycle™ for Digital Commerce 2023

Gartner® Hype Cycle™ for Digital Commerce 2023

About the Report

Composable commerce given a benefit ranking of “transformational”

The Gartner Hype Cycle for Digital Commerce 2023 explores a wide range of technologies to provide application leaders with insights to help guide commerce-related investment decisions.

This year’s report recognized commercetools as a Sample Vendor in Composable Commerce, Modular Commerce and API-based Digital Commerce technologies and gave composable commerce a transformational benefit ranking.

“Both modular commerce and composable commerce will substantiate in five to 10 years. Organizations with advanced technical skills can compose their unique experience, and vendors are making their solutions more business-user friendly by embedding third-party applications. Other organizations can also benefit from a modular solution that is more frequently updated by the vendor and enables faster speed to market and cost-effectiveness when using fewer modules.”

— Gartner® Hype Cycle for Digital Commerce 2023

Gartner® Hype Cycle for Digital Commerce 2023

Our Key Takeaways

  • Why technologies including Payment as a Packaged Service, Frontend as a Service, DXC, contextualized real-time pricing and customer journey analytics have all advanced on the Hype Cycle.
  • Why composable product configurators and network tokenization debuted on the Hype Cycle this year.
  • Why composable commerce and API-based digital commerce were given transformational benefit rankings.
Gartner, Hype Cycle for Digital Commerce, 2023, Sandy Shen, 17 July 2023

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from commercetools. GARTNER is a registered trademark and service mark of Gartner and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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