The B2B Manufacturer’s Guide to Moving Beyond Homegrown Commerce

About the eBook

A practical guide for B2B manufacturers to modernize their digital commerce

For years, homegrown commerce platforms helped B2B manufacturers support complex products, unique workflows and specialized buying processes.

But as digital expectations evolve, the systems that once provided flexibility are becoming barriers to innovation: Technical debt, rising maintenance costs and disconnected data make it harder for manufacturers to scale commerce, automate processes and unlock AI-powered capabilities.

Forward-thinking manufacturers are taking a new approach: Combining the flexibility they need with the scalable foundation of modern commerce platforms.

This ebook explores why B2B manufacturers are rethinking homegrown commerce platforms and provides a roadmap for building a future-ready foundation for growth.

What’s inside:

• An overview of the hidden costs of homegrown solutions for B2B manufacturers.
• Why flexible commerce matters in the AI era.
• The modern build + buy approach and how it enables faster innovation.
• B2B companies that moved away from homegrown commerce, including BIC, Geberit and Adelco.
• Best practices to replace your homegrown platform.