Unwrapping Success: Key Investments Driving Holiday Sales
EBOOK

Unwrapping Success: Key Investments Driving Holiday Sales

by Jen Jones, Chief Marketing Officer, commercetools

Unwrapping Success: Key Investments Driving Holiday Sales

About the eBook

This is the season to invest in your commerce success!

Identifying the top investments business leaders are making in 2024, “Unwrapping Success: Key Investments Driving Holiday Sales,” provides a comprehensive overview of the trends and strategies that will help your business stay ahead of customer expectations — not just this season but well into the future. 

Learn why 92% of business leaders agree that composable commerce will help their companies launch more capabilities faster and easier this holiday season — and other insights from this commercetools survey, in partnership with Savanta.

Key Takeaways

  • Why 94% of business leaders have a positive business outlook for the 2024 holiday season and where they’re investing to maximize profits. 
  • Learn about the key technologies, tactics and channels that businesses are most focused on this holiday season based on survey data. 
  • Recognize the potential impacts of downtime and the proactive steps to ensure peak eCommerce performance.
  • Understand how composable commerce is already helping enhance customer experiences ahead of this holiday season.

About the Author

Jen Jones Headshot
Jen Jones
Chief Marketing Officer

Chief Marketing Officer at commercetools. Global brand, marketing and corporate communications visionary. Go-to sage with a wealth of knowledge from years of experience making technology marketable. Mother to four kids, two dogs, a parrot and a horse. Often heard saying, "Throw your hat over the wall...then go get your hat."

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