by commercetools, Stripe, Contentful, AWS
Whether you sell luxury handbags or everyday beauty essentials, today’s shoppers expect more immersive and engaging ways to shop than ever before. They seek personalized interactions and recognition at every touchpoint, whether their shopping journey starts in-store, online, on social media or through other channels. However, without a unified commerce strategy, these experiences remain disconnected, leading to frustration.
In this pocket guide, we explore the four essential components for delivering a seamless, unified commerce experience—empowering you to create an immersive journey across every stage of the shopper’s path.