MACH 1 – the “Big Four” of the commercetools commerce platform architecture – Microservices, API, Cloud, Headless – can propel you full-speed into the future of digital commerce. 

If you think moving files and data to the cloud means cloud-native, you’re wrong! Cloud-native is so much more than that. In this blog, we explain what exactly “cloud-native” means and why it is beneficial for digital commerce.

Benefits of cloud-native commerce
The most prominent benefit of cloud computing is access to files, no matter where you are. Local devices or additional servers are superfluous. Cloud-native platforms not only save money, they go one step further: they are created in the cloud itself and are therefore part of a “cloud ecosystem”. All applications and services are not just hosted on the cloud, they are developed in the cloud and can publish or receive events. The commercetools founders embraced this principle right from the start and built the commercetools platform cloud-native from the ground up. It’s no coincidence that all processes run in the cloud here – from the development environment, to testing, to the microservices that make commercetools so unique. We even deleted the term “server” from our vocabulary.

This in turn means that retailers and brands who launch their online presence using a platform like commercetools can find all the tools they might need in the cloud and can also use them directly there. They also gain an enormous security advantage because the commercetools tech team is able to respond instantly to any issues. Every touchpoint that includes commerce – from mobile apps to classic online shops –  remain free of defects, products remain visible, and costs do not rise.

Limitless in the cloud
With a cloud-native system, digital marketing teams can get creative.  New offers, promotions and even workflows can be implemented quickly and easily.  This in turn leads to faster reaction time and shorter time-to-market with unlimited scalability. In practice, this means that commerce teams can simply try out an idea and check its suitability before having to work out every detail. Another major benefit of a cloud-native platform is the ability to handle extreme (or even high) spikes in sales due to seasonal traffic or highly successful promotions.  The system scales automatically to accommodate the increase.   

In today’s ‘insta-world’, fast reaction times can make a major difference in conversions. With a cloud-native platform, response times of <100 milliseconds per request can be achieved. Innovations such as VR shopping can be tested and put online with outstanding speed.

The decision to select a cloud-native architecture is therefore a critical step in a successful e-commerce strategy. In combination with microservices and API interfaces, the commercetools platform  allows retailers, brands and manufacturers to stay ahead of the inevitable changes in commerce. Isn’t that what you should expect from a next generation commerce platform? 

This is the third installment in our MACH blog series, where we dive into the four pillars that make commercetools unmistakably flexible and undeniably agile. Just like the speed of sound, commercetools’ MACH architecture helps you compete in today’s fast-paced digital commerce world. MACH  stands for Microservices, API-first, Cloud-native and Headless. If you want to take a closer look at the interaction of these four components, feel free to check out these links: Introduction to MACH and MACH Architecture

To learn more about cloud commerce, here’s a LinkedIn article by commercetools Chief Product Officer Kelly Goetsch: Beware False Commerce Clouds. You can also read this blog article to learn how one of commercetools’ customers and internationally recognized publisher C.H. Beck used commercetools to migrate 14 million books into the cloud.