Future-ready commerce, built with commercetools
AI-first architecture, innovative checkout, smarter targeting and agility built to scale — this is how the leading enterprise commerce platform helps you shape what’s next.
Accelerate your business with native tools for immediate value from agentic commerce.
Convert more customers with fast, flexible and frictionless checkout.
Empower your teams with the security, efficiency and scale to thrive.
Turn precision into profits with personalization and dynamic promotions.
AI-first architecture, ready for agentic commerce
AI agents are transforming discovery, decision-making and transactions even before human shoppers engage. commercetools is building the foundation for platforms to interact directly with AI systems, empowering retailers to automate, accelerate and scale in the new era of agentic commerce.
Enable your agents to “speak commerce
Commerce MCP enables AI agents to natively understand and execute commercetools operations through standard protocols. This sets the stage for agent-to-agent commerce, unlocking intelligent automation and frictionless transactions at scale.
AI-powered development, built-in
Developer MCP embeds commercetools APIs and documentation directly into IDEs and AI copilots, accelerating workflows. With AI-assisted development, teams can build and launch commerce solutions faster than ever.
Reference Expansion in the GraphQL API reduces the need for multiple queries by expanding attributes server-side. The result: Streamlined AI-driven development and faster storefront performance that scales with customer demand.
AI that builds your data model
Smart Data Modeler uses AI to automatically generate a product data model from your catalog. This accelerates onboarding, minimizes manual setup and helps teams keep pace with the speed of commerce.
Your brand, visible to AI platforms
AI Hub connects your data to agentic checkout via platforms like Microsoft Copilot Shopping. This ensures your brand stays front and center in the next generation of AI-powered buying platforms.
Checkout setting the pace for innovation
In an era of high buying intent but low patience, every friction point during the purchase or checkout process costs revenue. commercetools optimizes the moments that matter by offering inventory management at scale and ensuring reliable product availability. This approach turns more carts into conversions, protects margins, and future-proofs your global commerce operations.
Predictable revenue, zero friction
Automate repeat purchases with flexible scheduling of recurring orders — weekly, monthly or custom-defined. Build lasting customer relationships and generate reliable revenue streams while improving buyers’ convenience.
Reliable stock, reliable sales
Ensure reliable product availability for your buyers and consumers with real-time inventory management. Automatically hold products when they're added to a cart, minimizing out-of-stock surprises during demand spikes, peak sales events, or large-scale B2B orders. Never miss a sale with automatic back-in-stock notifications to buyers.
Smarter Inventory Control
Set flexible minimum and maximum thresholds per product to align with your selling motions, such as a minimum order quantity or a maximum limit for limited stock items. Use safety stock settings to ensure product availability and optimize procurement.
Checkout trust, locked in
Secure pricing and discounts at the final step to prevent surprises with expanded cart freeze options. Reduce last-mile drop-off and increase buyer confidence — even in fast-moving, AI-assisted purchase flows.
Smarter reordering, simplified
Let buyers create, and manage and share purchase lists directly in the Merchant Center. This enables large-scale procurement and encourages higher AOVs, through support for collaborative, bulk, and AI-assisted ordering with ease. Lists can also be used as templates or Bills of Materials for maximum efficiency gains.
Faster checkout, fewer clicks
With stored payment methods, customers can securely store and reuse their preferred payment options. This reduces friction at checkout, speeds up repeat purchases, and builds loyalty—giving your business higher conversions and happier returning shoppers. Available only in Payment Hub.
Local speed, global scale
commercetools InStore is now available on GCP and AWS in Europe. Host closer to your stores, cut latency, lower costs and meet data residency requirements while still scaling worldwide.
Real-time cart visibility for higher conversions
Empower sales and support teams with live insights into customer carts to then power targeted strategies to recover carts and boost conversions.
Enterprise agility, built to scale
Reduce complexity with tools that give your teams the flexibility, security and efficiency needed to run global commerce. With commercetools, you can adapt structures, streamline operations and empower innovation — all without losing control.
Secure control at scale
Assign store-level permissions to manage product selections, ensuring precise governance and accountability across regions and teams.
Export exactly the customer and product data you need with advanced filters. Fuel precise analytics, AI-driven insights and faster decision-making.
Scale B2B customer management with ease
Bulk import or export business units via CSV or API to accelerate onboarding new customers, simplify ongoing customer management and reduce manual effort and errors.
Agility without disruption
Seamlessly restructure business units across companies and subdivisions in real time in the Merchant Center, so your commerce setup keeps pace with changing customer dynamics and evolving business needs.
Quickly search, view and sort products by attributes directly in the Merchant Center, streamlining merchandising and preparing for AI-assisted workflows.
Smarter targeting, built for what’s next
From enhanced customer targeting and flexible quantity thresholds to intelligent discounting and flexible pricing, our latest innovations lay the groundwork for profitability optimization, AI-driven personalization, and seamless global scale.
Precise promotions and pricing at scale
Target customers with tailored strategies based on their loyalty tiers, geographies, behaviors and roles. For B2B, this allows you to create specific promotions and pricing for customer groups within and across business units. This precise segmentation helps drive engagement and sales.
Faster, more flexible discount code search
Search through millions of codes with partial-match queries for quicker campaign management. Build agility and AI readiness for your promotion strategies.
Intelligent promotion strategies
Choose how discounts are distributed across the cart to maximize value and loyalty, optimizing profitability like never before.