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Customer Stories

See how leading enterprises are transforming their commerce with commercetools. Explore their stories and get inspired.

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Voices in Commerce: Phillip Jackson, CEO of Future Commerce, explores the intersection of commerce and culture

Phillip Jackson of Future Commerce shares insights on commerce trends, AI and the future of retail. Explore his vision of the evolution of online shopping.

5 tips from the C-suite: How to get the most out of Elevate — The Global Commerce Summit™

commercetools C-suite executives share insider tips to help our customers and prospects who attend get the most out of Elevate — The Global Commerce Summit™

Turning commerce systems into AI-ready infrastructure: Introducing Commerce MCP

Most enterprise stacks aren’t built to support agents in a meaningful, secure or scalable way. That’s where Commerce MCP, our latest innovation, comes in.

Commerce Capabilities 101: A beginner’s guide to B2C recurring orders and inventory management for enterprise retail and brands

Explore how recurring orders and inventory management at scale boost convenience, trust and revenue for enterprise B2C retail and brands.

The future of hyper-personalization in commerce: Unified, composable and AI-forward

Discover how unified, composable and AI-driven commerce powers real-time hyper-personalization all across channels and customer touchpoints.

What’s a component-based approach and why is it a core trait of composable commerce?

Explore what a component-based approach is and why it’s a core trait of composable commerce.

The checkout makeover every merchant needs: From re-typing to one-tap with stored payments

Discover how merchants can set up one-tap checkout with stored payments, a new feature available in the commercetools Payment Hub.

Level up your skills and get certified in commercetools

Explore how you can leverage available learning options to prepare for a commercetools certification.

Beyond transactions: Why the future of global commerce depends on a smarter payment strategy

Explore what’s broken in the current payments model and how commercetools Payment Hub solves it.

B2B product spotlight: A beginner’s guide to collaborative buying with commercetools

Discover how commercetools enables collaborative buying for the B2B customers of manufacturers, distributors and wholesalers.

Tech decisions without CFOs? 52% say it happens too late in the buying process

Learn why bringing CFOs in early speeds up tech buying and how outdated commerce systems increase cost and risk with an infographic from our report.

Modern POS ≠ unified commerce. Here’s what retailers actually need

Modern POS still creates silos. Learn why unified commerce isn’t just a POS upgrade and how top retailers are building smarter foundations.

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