How the Danish brand AIAIAI is innovating in the audio market
Music makers all over the world know that AIAIAI minimalist headphones are loved equally by professionals and music fans because of their excellent sound and unique Scandinavian design. And it’s no wonder why – AIAIAI boasts a world-renowned network of professional music makers, industrial designers, and audio technicians as part of its unique and highly collaborative development process. This process makes the development of fine-tuned technology and the design of functional-but-still-elegant products possible – far beyond trend-driven aesthetics.
Since it was founded in 2006, AIAIAI has grown significantly and now operates in over 40 countries across Europe, North America, and Asia. It was obvious that AIAIAI needed a commerce solution that could cope with high volumes of traffic on a global scale.
AIAIAI found commercetools to be the ideal commerce solution because its use of microservices delivers high flexibility and scalability. The headless, API-based, agile architecture of the commercetools platform enables AIAIAI to leverage core commerce functionality, and expand into as many international markets as it wishes while maintaining full control of the storefront. In addition, flexible extensions can be added to commercetools at any time to easily test and roll out new features.
“We wanted the flexibility to present our brand exactly how we see it. By leveraging the cloud commerce platform from commercetools, we can focus on our core business and servicing our customers. Since the beginning, we have also been convinced by the support and expertise of the commercetools team.”
– Rune Berendtsen, CEO at AIAIAI
The API-based agile architecture from commercetools enables flexible extensions to be added at any time. Currently, AIAIAI has a B2B-platform in development in collaboration with retail partners around the world, and soon the AIAIAI flagship store in Copenhagen will be integrated into their omni-channel strategy.
More about AIAIAI and their high-end headphones can be found on their website.