The technology you need to be a true omnichannel retailer
Never has a true omnichannel shopping experience been more relevant than today. Brands and retailers must be able to not just reach customers on all devices (desktop, tablet, mobile and so on), but also intelligently customize that experience – through both content and commerce – to reflect changing customer and business needs.
Join experts from Contentstack and commercetools to learn how using a modern, MACH architecture allows retailers the agility in their content and commerce platforms to deliver engaging digital experiences everywhere.
What a "modern" retail experience looks like.
What a modern retail experience needs to have under the hood.
Why content is a crucial element of the modern retail experience.
How to know if you're ready vs. who should not make any changes to their technology stack.
The real-life transformations of 3 top retail leaders.
Q&A session to answer your questions.
Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG.