About Audi:

Audi is a German manufacturer that designs, engineers, and distributes luxury cars and is a member of the Volkswagen Group. The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.”


“The Audi Commerce Platform has been built with three core values in its DNA: Speed, Adaptiveness and Effectiveness. With commercetools as the backbone for our platform, we were able to build a scalable, global commerce infrastructure aligned with our values. As a result, we can now leverage new e-commerce business models at Audi in only a few weeks.”

Henning Henningsen, Chief Product Owner Audi Commerce Platform