About B&S:
B&S is an international wholesaler and distributor of fast-moving consumer goods across a range of niche markets.
Challenge:
With a large variety of products and customer types, B&S operated web shops for a series of brands, mostly outdated and not popular with customers and internal B&S teams. To take their omnichannel commerce to the next level, B&S planned for a new start.
Solution:
B&S replaced the juxtaposition of brand platforms with a new digital commerce ecosystem combining the strengths of commercetools’ headless platform and Bloomreach’s digital experience platform and laying the foundation for sustainable omnichannel success.
Partner:
