About Carhartt:

Carhartt WIP generates annual sales of around €100 million from its own fashion collections. The urban fashion label has more than 40 own stores worldwide and is also selling through over 2,500 trading partners.

https://www.carhartt-wip.com/en

Challenge:

The fashion label wanted to combine the brand website and the web shop and replace existing on-premise software with a flexible, scalable e-commerce cloud solution to save on the costs of feature upgrades and maintenance work.

Solution:

With the API-based commercetools™ cloud platform, Carhartt WIP opted for innovative, agile shop technology. The “E-Commerce” and “PIM” platform modules were integrated with additional third-party systems.

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