About:

Highsnobiety is a German-based streetwear blog, media platform, and production agency launched in 2005 by David Fischer. It covers trends and news in fashion, art, music and culture dedicated to today’s generation of style-conscious individuals. The headquarters are located in Berlin with additional offices in London and New York.

Challenge:

With its roots in publishing and its core in products and the stories behind them, a key challenge was transforming Highsnobiety’s business model to combine engaging content with a great on-site shopping experience. Venturing into commerce brought operational challenges, such as building product fulfillment capabilities to manage the purchase and delivery of physical products while delivering a great user experience on a global scale.

Solution:

Highsnobiety sought out commercetools’ innovative and agile technology to offer high-quality content along with the ability to shop all in one place. The flexible frontend development capabilities, a strong backend and a headless API commerce system enabled Highsnobiety to launch flash sales and new product drops while keeping pace with a growing audience and easily scaling the business to meet its global grows.

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“When we selected our platform, we really looked at how we could merge eCommerce & content with the technology that commercetools provides. We wanted a strong back end to scale our business.”

Laura Mehler, VP Strategy & Operations, Commerce at Highsnobiety

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