About ZEG:

The company ZEG connects roughly 1,000 owner managed bike stores in Germany and provides them with an online sales platform. The company also sells its own bike brands such as BULLS.



The company wanted to change to an adaptable, future proof omnichannel commerce platform to open up new business areas and support a Content Commerce strategy to create own inspiring brand shops.


ZEG digitized its company processes in two development tracks: the commerce platform was realized step by step in track 1. Track 2 focuses on the web shops for their own brands, starting with BULLS.

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