Use Case 3 ZEG

ZEG - Bulls Bikes

About ZEG:

ZEG is a well-known German bicycle network comprised of independent retailers, with a yearly turnover of more than $600m. In addition to offering numerous well-known brands, the company also has its own bicycle brands including BULLS and Pegasus.

Laptop Handy Bulls Bikes


The company focuses on developing new revenue streams by enabling retailers to create and maintain digital sales channels with a few clicks. They also enhance the presentation of their own brands by creating inspiring shopping experiences.


ZEG built a platform which allows their partners to create their own commerce websites within a few hours. They also integrated the commerce functionality of commercetools into the CMS Magnolia to create digital experiences for their brands.

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