Wine connoisseurs and enthusiasts around the globe prefer to drink their favorite vintages from RIEDEL glassware. This traditional European manufacturer with global sales produces around 50 million glass products each year, many of which have won design awards, including the distinguished Pratt Legend Award.
RIEDEL’s global expansion placed significant demands on communication, ordering methods and sales. The old commerce structure had to be rearchitected with a view to the future – it was time to build a new platform that could fulfill multiple requirements.
With the implementation of the commercetools platform and its library of individual microservices, three previously separate sites – the B2C webshop, the B2B shop for catering establishments and the brand’s website – now function as a single unit on a global scale. Implemented as a best-of-breed or so-called “headless commerce” approach the platform can be efficiently managed on a global level.