Use Case 9 Riedel


About Riedel:

Wine connoisseurs and enthusiasts around the globe prefer to drink their favorite vintages from RIEDEL glassware. This traditional European manufacturer with global sales produces around 50 million glass products each year, many of which have won design awards, including the distinguished Pratt Legend Award.



RIEDEL’s global expansion placed significant demands on communication, ordering methods and sales. The old commerce structure had to be rearchitected with a view to the future – it was time to build a new platform that could fulfill multiple requirements.


With the implementation of the commercetools platform and its library of individual microservices, three previously separate sites – the B2C webshop, the B2B shop for catering establishments and the brand’s website – now function as a single unit on a global scale. Implemented as a best-of-breed or so-called “headless commerce” approach the platform can be efficiently managed on a global level.

Read the Case Study

Cookies are important to the proper functioning of a site. To improve your experience, we use cookies to collect statistics to optimize site functionality, and deliver content tailored to your interests. Click "Accept" to accept cookies or click on more information to see the types of cookies and choose whether to accept certain cookies while on the site. More information can be found on our Privacy Policy.

Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.