Ultimately, business comes down to numbers. Brands want to see technology that not only makes consumers happy, but delivers low total cost of ownership (TCO), high return on investment and generates revenue. At this year’s Modern Commerce Day, speakers shared the data in numbers that prove beyond a doubt the positive impact of commercetools’ MACH architecture have directly on businesses.
25% of Dawn Foods’ orders are through their website
A year ago, Dawn Foods had no eCommerce website. Today, 25% of orders received now come through the site the company launched last July, and the average value of each online order is higher.
“Customers are telling us that for the first time in their interaction with Dawn Foods they can see the entire portfolio of products. We keep hearing, ‘We didn’t know Dawn carried carried vegan certified pastry mixes. We were getting that item from another vendor!”
– Gireesh Sahukar, Vice President of Digital, Dawn Foods
LEGO handles 5X more orders
In 2017, LEGO’s platform was able to handle seven orders per second. Today, it can handle 35. This is critical for the company, as it means that the more orders their commerce platform can handle, means the more revenue they can collect.
“When we introduced the Collector’s edition Star Wars Millennium Falcon Set in September 2017, our site went down during the UK launch and the US launch. In the end, we managed seven orders per second. With our MACH platform in place, we introduced 100 new products on January 1, 2020. Traffic was crazy. We logged 35 orders per second, 2,000 orders per minute.”
– Simon Young, Senior Engineering Director – Unified Commerce, The Lego Group
75% decrease in operating costs for Salling Group
The Salling Group, Denmark’s largest retailer, was able to achieve a 75% reduction in operating costs thanks to the multitude of ways in which MACH enables the company to run more efficiently and effectively.
“Today, most requests can be accommodated within a reasonable effort and investment. eCommerce is no longer a bottleneck. We are really happy with where our MACH journey has brought us so far.”
– Tina Lykke Kristensen, Senior Manager, Non-Food eCommerce, Salling Group
Express added 5 functions in 3 months
Within three months of fully transitioning to MACH, Express added five major capabilities to their digital experience. Not only did the brand add Klarna for payments, but they also added a new version of the “Buy Online, Pick Up In-Store” (BOPUS) feature, significantly improved product detail pages, rebranded and restructured their loyalty program and integrated stylitics outfitting throughout their site.
“These are pretty exciting things to do. To do them in such a short time is something we never would have been able to do on our old system.”
– Greg Fancher, Chief Technology Officer, Express
Vistaprint added a new product line in under 3 weeks
Vistaprint was able to introduce a new product line with a dedicated online experience in less than three weeks. When COVID-19 hit, the company quickly decided to start offering both stock and custom print face masks to customers.
“We had live prototypes up in a matter of a few days and were able to go live to customers in something like two or three weeks. We were not only able to pivot, we were able to pivot in a big, impactful way.”
– Gary Schorer, Director of Technology, Vistaprint
Harry Rosen experiences 0% downtime
Harry Rosen’s online business has reported 0% downtime despite their online business increasing by three times and experiencing a 150% increase in page views per session. The brand built its MACH platform in six months, launching it in the middle of the pandemic when its 14 brick-and-mortar stores were shuttered. Their digital platform is now their largest store.
“Through holiday and the biggest periods and peaks we’ve ever had – there’s been zero downtime. That’s one of the most exciting things – that it is truly built to scale.”
– Ian Rosen, SVP, Digital Strategy, Harry Rosen
99.99% availability rate for Cimpress
commercetools is pretty much always available. And with Cimpress running over 15 new websites on the commercetools platform, availability is critical.
“Support is very important to me, both for our customers and also what we receive from partners like commercetools. We can email and Slack them for real-time communications.”
– Melissa Eckert, General Manager eCommerce & Supplier Network, Cimpress Technology
Want the inside scoop on what other MACH benefits were revealed during Modern Commerce Day? Read the full Modern Commerce Day Report or our Modern Commerce Day recap.