Bang & Olufsen (B&O) is a manufacturer of high-end consumer electronics based in Denmark, producing audio equipment such as speakers and headphones as well as television sets. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries.



“We wanted maximum flexibility for the future of our e-commerce strategy. With the commeretools’ headless approach we create inspiring shopping experiences for our customers. As a next step, we can flexibly integrate the physical stores of our retailers.”

Tomas Antvorskov Krag, Director, E-Commerce at Bang & Olufsen