About Blue Star Nutraceuticals:

Blue Star Nutraceuticals is a leading dietary supplement company that designs, develops, manufactures, markets and retails a line of high-performance sports nutrition products.



Blue Star Nutraceuticals sells almost exclusively through direct-to-consumer online retail. As the company seeks to expand sales internationally, it needed an e-commerce platform that improved site performance and enabled growth.


As Blue Star Nutraceuticals evaluated different e-commerce platforms, commercetools stood out as the optimal choice – not only for the platform capabilities, but also the personal and professional client services and consulting.

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