Carhartt Work In Progress (WIP) generates annual sales of around €100 million from its own fashion collections. The urban fashion label has more than 40 own stores worldwide and is also selling through over 2,500 trading partners.
The fashion label wanted to combine the brand website and the web shop and replace existing on-premise software with a flexible, scalable e-commerce cloud solution to save on the costs of feature upgrades and maintenance work.
With the API-based commercetools™ cloud platform, Carhartt Work In Progress (WIP) opted for innovative, agile shop technology. The “E-Commerce” and “PIM” platform modules were integrated with additional third-party systems.