About Chronext:

At Chronext, you can buy watches, sell watches, and service watches in their in-house certified watchmaking atelier. In addition to brand new models, Chronext offers pre-owned and vintage timepieces, all of which have undergone inspection for quality and authenticity in their watchmaking ateliers.



The existing website had reached its performance limit when loading and response time became so slow that customers were abandoning their cart. The site needed to be upgraded to a high-quality digital shop that would do justice to the quality of luxury timepieces Chronext sells.


In 2019, commercetools and Frontastic developed a completely new marketplace based on headless technology, and in just three months completely modernized functions such as CMS, payment, and product search.

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“The close collaboration with the product managers of commercetools was striking and allowed us to clarify all questions in a personal conversation. We simply avoided endless rummaging in technical documentaries and online forums like.”

Ludwig Wurlitzer, CPO at CHRONEXT