About Chronext:

At Chronext, you can buy watches, sell watches, and service watches in their in-house certified watchmaking atelier. In addition to brand new models, Chronext offers pre-owned and vintage timepieces, all of which have undergone inspection for quality and authenticity in their watchmaking ateliers.

https://www.chronext.co.uk

Challenge:

The existing website had reached its performance limit when loading and response time became so slow that customers were abandoning their cart. The site needed to be upgraded to a high-quality digital shop that would do justice to the quality of luxury timepieces Chronext sells.

Solution:

In 2019, commercetools and Frontastic developed a completely new marketplace based on headless technology, and in just three months completely modernized functions such as CMS, payment, and product search.

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“The close collaboration with the product managers of commercetools was striking and allowed us to clarify all questions in a personal conversation. We simply avoided endless rummaging in technical documentaries and online forums like.”

Ludwig Wurlitzer, CPO at CHRONEXT

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