About Geberit:

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates as an integrated group with a very strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.



Continuous business process optimization is a strategic pillar of the Geberit group. To be true to this principle, they needed to break new digital ground in the
area of product presentation. The key was to digitize the processes without changing the successful three-stage sales model or the established partner network.


Geberit chose to develop a multi-channel business platform as the basis for its digital marketing. With the help of this platform, already active in more than 30 countries, tradespeople can find information about the sanitation specialist’s products online.

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“Thanks to the cloud model and clear licensing model, the costs are fully calculable, transparent and everything is included in the monthly rate.”

Stefano Giacomello, IT Manager PDM, Sales & Marketing Applications at Geberit