MEDIMAX is a service-oriented retailer with around 130 locations throughout Germany. The product range covers the products of well-known brand manufacturers in the fields of household and consumer electronics, digital photography, and information technology. In addition, customers will find all the products in the online shop.



The new online store had to address two main challenges. First, it had to integrate across channels with individual branches. Second, the system needed to handle seasonal demands.


By providing the option to reserve products online and pick them up at a branch, the shop links online and offline sales. What’s more, the commercetools cloud solution permits dynamic scaling which essentially prevents overloading during peak times. The new online shop was implemented by commercetools partner best IT based on the Symfony PHP framework.

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