About ModCloth:

ModCloth is a digitally native lifestyle brand committed to inspiring personal style and helping all women feel like the best version of themselves. ModCloth’s lifestyle-driven assortment includes its signature line of feminine, vintage-inspired apparel. Founded in 2002, ModCloth has since grown to include offices in Los Angeles and Pittsburgh.



ModCloth wanted to return the brand to its indie roots and reconnect with their shoppers. To accomplish this, they needed to rebuild their customer experience from end to end, including a new e-commerce experience and more sophisticated order fulfillment.


After the re-platforming, ModCloth dramatically reduced their time to market while improving overall operational efficiency. They were able to move from intermittent code releases to three to four releases a month.

Read Press Release


fluentcommerce commercetools partner

“We wanted to implement not just a model or a technology but a digital playbook so that we could have a standardized but flexible approach that all of our brands can leverage.”

Jeff Streader, Founder and Managing Director, Go Global Retail (corporate owner of ModCloth)