About Nuts.com:

Starting as a small family business in the 1920s, Nuts.com is now a premier online specialty retailer for nuts, dried fruit, superfood and variety snacks with a staggering 4,000 unique SKUs sold to a growing audience around the globe.  The company takes pride in selling only the highest-quality products by running its own farms, supply chains and distribution centers.

NutsOnline was launched in 1999 to bring a savory selection of more than 2,000 items right to customer’s doors. By 2011, NutsOnline became pretty well known across North America for great quality and service, so in January 2012 the company officially changed their name to Nuts.com. Today, the company maintains it’s reputation for deliciously fresh products by roasting their nuts and popping their corn the same day as they ship.


Featured in Boss Magazine:

Yes, they’re nuts.

This article follows the digital transformation of Nuts.com, from a small retail niche business into a thriving digital enterprise. Learn where their determination came from to migrate off monolithic commerce, launch a modern API-first commerce architecture, and how it’s impacted their business so far.

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“We pride ourselves on the quality of our products and the excellent customer service we deliver. […] Moving to the commercetools commerce platform gives our technology, merchandising and marketing teams the foundation they need to continue to grow our business.”

Alex Shiferman, Vice President of technology at Nuts.com