Use Case 4 Carhartt WIP

Carhartt WIP

About Carhartt WIP:

Carhartt WIP is one of Europe’s most popular urban fashion labels, inspired by and designed after the original workwear brand Carhartt in the United States. The company generates annual sales of around €100 million from its own fashion collections.

Laptop Handy Carhartt WIP


The fashion label needed to improve the customer experience by merging its brand site and its shopping site. WIP also wanted to reduce costs for maintenance and feature upgrades by replacing its on-premise software with a cloud solution.


Using a content-first approach, Carhartt WIP uses the Bloomreach DXP to create the customer-facing frontend. commercetools serves as a flexible platform for both product and transactional data.

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