Best-in-class purchasing experiences for B2B buyers. Delivered.

All the components you need to craft B2B eCommerce journeys that meet the ever-evolving expectations of your customers.

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Best-in-class purchasing experiences for B2B buyers. Delivered.

The commerce platform for forward-thinking B2B organizations

  • cimpress logo
  • DAWN FOODS
  • commercetools Customer Orbia Wavin
  • Tekton logo

Give your B2B buyers the consumer-grade commerce experiences they want in a digital format. Create omnichannel experiences, enhance personalization and automate ordering processes, no matter the size, complexity or digital maturity of your business.

With the flexibility, scalability and performance of commercetools Composable Commerce for B2B, you can achieve all of that and more.  

commercetools Composable Commerce for B2B
If we are thinking about 2…3…4 years into the future, we need to be prepared in case something changes, for example, in customer behavior or connecting to IoT. If we had built the system with a traditional monolith eCommerce system, we could have lost that agility for the future. This is why we chose composable architecture.
Pekka Jaarinen

Director of Digital Services, NORMET

OMNICHANNEL, HYBRID SALES, PERSONALIZATION Streamline buyer journeys with confidence.

Buyers want to purchase across multiple channels seamlessly — and that’s exactly what you can achieve with commercetools’ B2B commerce engine. Personalize experiences and enable hybrid sales with the freedom, flexibility and extensibility of composable commerce. 

The commercetools solution gave us the flexibility we needed to ensure the constant growth of our systems. It is in line with our strategy to be able to grow in a modular and flexible manner in order to be able to ideally reflect the demands of our customers.
Martin Müntjes

Head of Marketing and Digital Sales, TROX

BENEFITS YOU CAN MEASURE Capitalize on every new opportunity.

Open new revenue streams by expanding to D2C and B2B2C selling models. Go global without constraints. Create new brands for specific markets. No matter where you’re headed next, you can manage everything on one commerce platform.  

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We're already seeing returns on the average order value size 2.5 times what we had previously. And a big part of that is just because we can create a better experience, we can get things out faster. Our team doesn't have to work within the confines of the monolith anymore.
Matt Swan

Technical Product Manager, ACE SOUTHERN

Robust B2B capabilities designed to elevate your commerce.

What’s inside commercetools Composable Commerce for B2B.

B2B product discovery

Tap into advanced product catalog management and flexible data models to manage complex product data with ease. B2B-specific search and discovery capabilities included.

Support for complex pricing and promotions

Ensure that your pricing and promotions are tailored to the specific needs of your buyers.

Purchasing processes

Support any type of business purchase with robust cart and order capabilities. With inventory management and payment method integrations you can create seamless checkout experiences and manage quotes without friction.

Business, customer and workflow management

Model any account hierarchy with Business Units and define granular role-based user permissions for the purchasing process and buyer approval flows.

Seamless integrations for ERP, CPQ and more

Enable real-time data sync and streamlined operations with multiple options to integrate your ERP, CPQ, CMS, OMS, and other systems of record with commercetools.

B2B omnichannel and internationalization

Support multiple brands, channels, stores, countries and business models on one platform, and scale your business without limits.

ACCELERATE TIME TO VALUE Strong performance. Easy implementation. Faster results.

B2B is complex, but your commerce doesn’t have to be. The simplicity, speed and scale of commercetools Composable Commerce for B2B give you all the tools to take your buyer experiences further, faster — no matter your baseline. 

ACE Southern, a leading manufacturer and distributor in the oral surgery space, is seeing returns on the average order value (AOV) size 2.5 times since migrating to commercetools. The company migrated to composable in 6 months with only 1 full-time developer.

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Normet, a manufacturer and service provider of underground mining and tunneling equipment, digitized an extensive product catalog of 65,000 spare parts in only 4.5 months.

Read Story
Normet

The manufacturer of water-focused products and solutions Orbia Wavin launched 35 localized webshops across Europe, Latin America and APAC, delivering an average of 1.5 localized webshops a month over the course of two years.

Read Story
Orbia Wavin

Recognized as a Leader in Composable Commerce by Gartner®, IDC and Paradigm B2B

“An excellent fit if you're looking for a cloud-agnostic, fully composable, modular headless experiential commerce product that can integrate with virtually anything and support both B2B and B2C from the same product instance.”

IDC MarketScape: Worldwide B2B Digital Commerce 2023-2024

Make your B2B commerce even better.

Additional tools of the trade to meet your business needs without compromise.

Ask our experts the hard questions

Get the expertise to take your commerce project further. Leverage our partner network with B2B-specific accelerators for easy, quick implementations. Join the commercetools Community to learn best practices and tips directly from B2B practitioners.

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Give it a try for free

Ready to create your pilot project on commercetools? Begin your 60-day free trial with unlimited access to our API catalog and business tools. Start from scratch with your own data or experiment with pre-loaded B2B heavy machinery data — it’s up to you!

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