Still managing B2B digital sales with workarounds? We’re here to help.

Ditch manual processes that slow down your sales. Our native, enterprise-level B2B capabilities streamline online purchasing to elevate buyer experiences — and maximize your revenue.

Talk to an Expert
  • cargo crew animated logo
  • cepheid animated logo
  • danone animated logo
  • dawn animated logo
  • zoro animated logo

Deliver enterprise-level eCommerce excellence for your B2B buyers.

Automate procurement and simplify commerce operations with our library of native B2B capabilities — not expensive plugins on top of B2C-centric platforms. 

Business customers

Model any account hierarchy with Business Units and define granular, role-based user permissions for purchasing and define approval rules. Organize customers into groups and leverage data-driven insights for hyper-targeted pricing, promotions and experiences.

Product catalog

Manage large and complex product data sets with enterprise-grade catalog management and flexible data models. Easily handle attributes, variants and relationships to keep your product information consistent, scalable and relevant for every business customer.

Storefront search

Deliver lightning-fast, intelligent search that understands human intent, complex business entitlements, and AI-driven queries. Fine-tune relevance, filters, and facets to enable effortless discovery and conversion for every B2B use case.

Pricing

Set and control prices with complete flexibility to support any business model or geography. Enable dynamic, tiered, volume-based and Business Unit-specific pricing with full tax and sales configuration control.

Promotions

Create customer-specific offers, discounts and promotions tailored to each buyer’s needs. Configure personalized bundles, campaigns and regional variations from a single interface — adaptable to any channel or buying context.

Purchasing processes

Empower sales teams and customers with robust capabilities across all purchasing processes. From recurring orders and automated quoting to inventory management and approval flows, simplify complex B2B buying flows for maximum efficiency.

Audit Log

Maintain transparency and accountability with a centralized audit log that records all system changes and user actions. Gain full visibility into operational activities across your commerce organization.

Import / Export

Streamline data management by easily importing and exporting customers, products, prices, inventory and orders. Simplify synchronization across systems to improve accuracy and efficiency.

Integrations for ERP, CPQ, CRM and more

Easily connect your ERP, CPQ, CRM, CMS, OMS and other core systems with commercetools for real-time data synchronization. Achieve unified workflows and seamless operations across your commerce ecosystem.

Top performer in the 2025 Paradigm B2B Combine Reports.

commercetools earned a combined 23 medals across the evaluated 24 categories, with 16 gold medals in both Enterprise and Midmarket editions. 

Download the enterprise edition
Top performer in the 2025 Paradigm B2B Combine Reports.

Proven results from our customers.

In only 4.5 months, the B2B manufacturer Normet went from zero to hero in eCommerce, digitizing 65,000 SKUs.

Read Story
Normet reference image

The household brand BIC launched a B2B portal serving 100+ countries, enabling sales reps to create orders for distributors and B2B clients to submit orders.

Read Story
BIC turned to commercetools Platform to modernize its digital commerce platform and build a future-proof solution that would keep them agile in an increasingly competitive market.

The digital newcomer LabelVie launched eCommerce in only 5 months and achieved a 71 NPS shortly after.

READ STORY
LabelVie Reference

400%

Increase in eCommerce sales.
Adelco

90 days

To launch an MVP for eCommerce.
Coflex

15%

Increase in conversion rate.
Cargo Crew
Choosing commercetools was a no-brainer: It’s the only platform that combines the flexibility and adaptability we were looking for. At the end of the day, it’s all about tapping into technological scalability to help us meet evolving business challenges, such as a comprehensive B2B omnichannel strategy and hybrid sales, as the foundation of our long-term success.
Patricio Crowley

CTO, Adelco

adelco quote logo

The unified commerce platform for B2B outperformers.

Consolidate operations and data for a single source of truth — empowering smarter decisions, seamless scalability and business growth.

Unmatched scalability

Handle massive B2B catalogs, high transaction volumes and complex pricing calculations in real-time — without sacrificing performance or agility.

Control over the buyer journey

Break free from rigid, pre-defined flows that limit complex B2B purchasing. Define, adapt and optimize the buying experience on your terms — not your vendor’s.

AI-first, innovation-ready

Built for the era of agentic commerce, our modular, AI-ready architecture accelerates experimentation and innovation — so you can adapt faster and stay ahead of what’s next.

Making the Business Case for Change

Making the Business Case for Change

Read this practical guide to navigate and succeed in B2B digital transformation, and learn how to make the business case for change within your organization.

Start your commercetools journey today.

Start free trial

Experience commercetools in action.

Discover how much you’ll save

Try out the TCO calculator.

Accelerate your implementation

Tap into our extensive partner network.

Assess your digital maturity

Establish the baseline for digital growth.

Become a digital outperformer

Talk to an expert on how we can help.