Use Case 2 Hasbro

Hasbro - Wizards of the Coast

About Hasbro:

Hasbro subsidiary Wizards of the Coast is the creator of iconic games such as Magic: The Gathering and publisher of the popular Dungeons & Dragons role-playing game series.

Laptop Handy Wizards of the Coast

Challenge:

Wizards wanted to adapt physical card games for the digital world to generate new revenue streams. They wanted to enable players to buy virtual items during gameplay without annoying pop-up pages or having to leave the game to check-out.

Solution:

The company uses commercetools as a transaction platform for Magic: The Gathering Arena, the first in a series of new digital games. Its API injects shopping cart functionality directly into the game, which provides fast and easy one-click check-out, so that 1 million concurrent users can place 2 million orders a month.

2018-07-16T17:35:34+00:00

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