Use Case 2 Hasbro

Hasbro - Wizards of the Coast

About Hasbro:

Hasbro subsidiary Wizards of the Coast is the creator of iconic games such as Magic: The Gathering and publisher of the popular Dungeons & Dragons role-playing game series.

Laptop Handy Wizards of the Coast


Wizards wanted to adapt physical card games for the digital world to generate new revenue streams. They wanted to enable players to buy virtual items during gameplay without annoying pop-up pages or having to leave the game to check-out.


The company uses commercetools as a transaction platform for Magic: The Gathering Arena, the first in a series of new digital games. Its API injects shopping cart functionality directly into the game, which provides fast and easy one-click check-out, so that 1 million concurrent users can place 2 million orders a month.


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