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Become a pro in all things commerce with our extensive library of industry-leading insights, thought leadership articles and prestigious analyst reports. We have it all – from eBooks to webinars and everything in between.

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Top commercetools picks

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Pivotal Trends and Predictions in B2B Digital Commerce in 2026

This annual report reveals the top trends and predictions for B2B digital commerce in 2026. Download now!

Abstract 3D cubes with icons representing commerce, tags, transactions, and updates, on a purple background.

Why composable commerce will change the way you run your business

Read the ultimate guide on why composable commerce isn’t only transforming technology — it’s also the driving force reimagining how enterprise leaders run their businesses.

Digital illustration showing AI technology with icons of a brain, shopping carts, a handbag, and human figures interacting with digital retail interfaces.

Reimagining Retail in 2026

Explore three critical battlegrounds and priorities for retail commerce in 2026 — and the foundational readiness for an agentic future, from unified commerce to modular, AI-ready infrastructure.

2025 Gartner® Magic Quadrant™ for Digital Commerce

Analyst Reports

2025 Gartner® Magic Quadrant™ for Digital Commerce

Discover why commercetools was named a Leader in digital commerce for the 6th year in a row in the 2025 Gartner Magic Quadrant.

commercetools Composable Commerce for B2B: Scoring Results

Analyst Reports

commercetools Composable Commerce for B2B: Scoring Results

Get all the details of how commercetools Composable Commerce for B2B earned 12 medals (out of 12) in the 2025 Paradigm B2B Combine (Enterprise Edition), with 8 gold, 3 silver and 1 bronze medals.

2025 Gartner® Voice of the Customer for Digital Commerce

Analyst Reports

2025 Gartner® Voice of the Customer for Digital Commerce

commercetools is recognized as a Customers' Choice in the 2025 Gartner® Voice of the Customer for Digital Commerce. Discover why we are recognized and why 89% of customers express a willingness to recommend us.

Digital Transformation Tracker 8: cloud adoption accelerates

Analyst Reports

Digital Transformation Tracker 8: cloud adoption accelerates

The TM Forum's Digital Transformation Tracker 8 offers a deep dive into communications service providers' cloud adoption strategies. Discover their progress, key challenges, and why hybrid and multi-cloud models are reshaping telco transformation.

Emerging Tech Impact Radar: Enterprise Software

Analyst Reports

Emerging Tech Impact Radar: Enterprise Software

The Emerging Tech Impact Radar: Enterprise Software by Gartner®, provides an analysis of the emergence, market momentum and influence of 24 new technologies and trends related to enterprise software

IDC MarketScape: Worldwide B2B Digital Commerce 2023-2024

Analyst Reports

IDC MarketScape: Worldwide B2B Digital Commerce 2023-2024

commercetools was named a leader in the IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024.

Delivering Shopping Journey Excellence Through Next-Generation Commerce in the Middle East

Analyst Reports

Delivering Shopping Journey Excellence Through Next-Generation Commerce in the Middle East

An IDC Analyst report featuring insights and top tips for boosting customer experience and omnichannel performance with modern commerce.

Paradigm B2B Combine 2025 Digital Commerce Solutions: Enterprise Edition

Analyst Reports

Paradigm B2B Combine 2025 Digital Commerce Solutions: Enterprise Edition

The Paradigm B2B Enterprise Combine 2025 Digital Commerce Solutions report awarded 8 gold, 3 silver and 1 bronze medals to commercetools for its ability to deliver an exceptional enterprise-level commerce platform for B2B organizations.

Paradigm B2B Combine 2024 Digital Commerce Solutions: Midmarket Edition

Analyst Reports

Paradigm B2B Combine 2024 Digital Commerce Solutions: Midmarket Edition

The Paradigm B2B Mid-Market Combine 2024 Digital Commerce Solutions report awarded 7 gold medals to commercetools for its ability to deliver an exceptional modern commerce solution for B2B organizations.

Latest Blog Posts

Beyond the ‘buy’ button: Winning loyalty in the AI-driven era of commerce

The AI-empowered B2B buyer: What sellers need to know in a visual guide

Never out of stock: Endless aisle in action

How do composable, headless and MACH® compare? The key differences explained

commercetools vs. HCLSoftware

commercetools vs. HCLSoftware

Discover how commercetools compares to HCLSoftware in enterprise commerce across flexibility, scalability and more. Download now!

5 Business Levers for Retail Growth

5 Business Levers for Retail Growth

In this eBook, explore 15+ real-world success stories showcasing how leading retailers use commercetools to increase revenue, reduce costs, boost performance, accelerate business velocity and increase engineering agility.

Expediting Your eCommerce Implementation With B2B Accelerators

Expediting Your eCommerce Implementation With B2B Accelerators

This actionable guide provides you with all the details about B2B accelerators in eCommerce. Discover our comprehensive directory of B2B accelerators that best fit your business needs.

commercetools vs. VTEX

commercetools vs. VTEX

Assessing a new commerce solution? Discover why brands are choosing commercetools over VTEX to unlock business growth, improve performance and enhance agility.

commercetools vs. SAP

commercetools vs. SAP

Trying to choose between commercetools and SAP? This decision guide covers scalability, flexibility, total cost of ownership, performance and real case studies. Download now and discover which platform fits your business needs.

commercetools vs. Salesforce

commercetools vs. Salesforce

Assessing a new commerce solution? Discover why brands are making the switch from Salesforce to commercetools — and how that move can unlock faster growth, better performance and long-term agility.

Driving Hyperpersonalization in Modern Retail with AI

Driving Hyperpersonalization in Modern Retail with AI

Explore how AI and composable commerce are transforming B2B retail. This eBook offers actionable strategies to deliver hyper-personalized experiences, improve customer engagement, and stay ahead in a competitive market.

eBook #4 | Embracing innovation to spearhead what’s next for CX

eBook #4 | Embracing innovation to spearhead what’s next for CX

Discover the role innovation plays in enabling business leaders to deliver exceptional CX that builds brand influence. Explore the key trends and technologies that brands are tapping into to gain competitive advantage.

eBook #3 | Prioritizing customer experience in a digitally driven world

eBook #3 | Prioritizing customer experience in a digitally driven world

Explore the 10 key drivers that impact the customer journey from browsing and discovery through purchasing and post-purchase experiences. Find out how you build brand influence by making it a priority to exceed CX expectations across the board.

eBook #2 | Empower agility with a modern tech stack

eBook #2 | Empower agility with a modern tech stack

Discover how modern composable tech stacks provide brands with the agility to overcome CX challenges, adapt swiftly to change and maintain a competitive edge, empowering them to build lasting influence.

eBook #1 | Unifying retail experiences with composable commerce

Discover how brands can leverage composable commerce and unified commerce to consistently deliver seamless, personalized customer experiences across every channel, strengthening brand influence and driving long-term success.

Ethical AI in Retail

Ethical AI in Retail

Retailers are embracing AI and GenAI, with 98% planning to increase AI spending by 2024. Explore the eBook to gain insights into the top uses cases of AI in eCommerce, and its ethical considerations in retail.

commercetools vs. BigCommerce

commercetools vs. BigCommerce

Assessing a new commerce solution? Discover why brands are making the switch from BigCommerce to commercetools — and how that move can unlock faster growth, better performance and long-term agility.

commercetools vs. Shopify

commercetools vs. Shopify

Assessing a new commerce solution? Discover why brands are making the switch from Shopify to commercetools — and how that move can unlock faster growth, better performance and long-term agility.

Revamp Your eCommerce: The Direct Seller’s Guide to commercetools

Revamp Your eCommerce: The Direct Seller's Guide to commercetools

This guide explores how embracing commercetools Composable Commerce can take your direct sales business to the next level by enabling you to maximize operational efficiencies, improve customer engagement and diversify your revenue streams.

Frictionless B2B Customer Experience Guide

Frictionless B2B Customer Experience Guide

This guide for B2B leaders looks at what makes the customer experience frictionless and how generative AI has changed the game for digital commerce.

commercetools B2B Commerce: Feature Guide

commercetools B2B Commerce: Feature Guide

Get to know the robust and native B2B-specific feature set powered by commercetools B2B Commerce.

Quickstart Guide: Migrating off Salesforce Commerce Cloud

Quickstart Guide: Migrating off Salesforce Commerce Cloud

Discover how to plan a Salesforce to commercetools migration, as well as all the ways your eCommerce benefits.

commercetools vs Adobe Commerce

commercetools vs Adobe Commerce

Who comes out on top? We provide a detailed comparison between commercetools and Adobe Commerce Platform and weigh up everything from extensibility and maintenance to vendor lock-in and partner network.

Microservices for Modern Commerce

Microservices for Modern Commerce

Unlock the power of microservices for modern commerce. This booklet explains the benefits, principles and implementation strategies, helping you understand how to adopt microservices and optimize digital experiences.

APIs for Modern Commerce

APIs for Modern Commerce

APIs are transforming digital commerce. This booklet explores what APIs are, their importance and how API-based commerce accelerates business growth.

GraphQL for Modern Commerce

GraphQL for Modern Commerce

Discover the power of GraphQL in modern commerce. Learn how GraphQL works, its benefits and how to use GraphQL with APIs to streamline data queries.

leading-the-change-women-in-b2b-commerce

Leading the Change: Women in B2B Commerce

Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Era

Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Era

beyond-pos-is-true-unified-commerce

Beyond POS: How commercetools Powers True Unified Commerce

Imagine if your business had one source of truth for all data without relying on POS systems. Is this possible? Join the fireside chat with our experts and learn how commercetools makes true unified commerce happen. Register now!

sell-smarter-for-the-next-generation-of-commerce

How to Sell Smarter for the Next Generation of Commerce

Join our webinar with commercetools experts to see how agentic AI and unified commerce can transform shopping experiences. Learn how to sell smarter and stay ahead in the next generation of commerce. Register now!

How to Drive Change and Break the Status Quo in B2B Organizations

How to Drive Change and Break the Status Quo in B2B Organizations

Tune in to this webinar and hear from experts at commercetools and 10 Ops on how to drive change in B2B organizations for digital transformation. Register now!

ai-in-unified-commerce-from-buzzword-to-buyer-impact

Turn AI into Impact: Powering Unified and Agentic Commerce for B2C Retailers

Watch this webinar and hear from experts at commercetools, AWS and Stripe on how AI-powered unified commerce delivers real results. Register now!

innovation-in-retail

Innovation in Retail: What’s Next in 2025

Watch the global webinar featuring commercetools and AWS thought leaders who will explore the trends and technologies retailers are leveraging in 2025 to exceed customer expectations and drive business growth in 2025 and beyond.

the-evolution-of-b2b-digital-commerce-unpacked-6-predictions-for-2025

The Evolution of B2B Digital Commerce Unpacked: 6 Predictions for 2025

This webinar unpacks the top 6 predictions for B2B digital commerce in 2025. Hear the insights from seasoned experts and start turning trends into action!

optimizing-tco

Building Sustainable Business Value While Optimizing TCO

Join eCommerce leaders from commercetools and Deloitte Digital as they discuss how composable commerce creates sustainable business value, reduces operational costs and optimizes TCO. Learn to manage costs, improve agility and achieve long-term growth.

black-friday-cyber-monday-breakthroughs

Unlock the power of composable commerce technology for Black Friday and Cyber Monday success

Discover expert tips and insights from flaconi and Google Cloud on how a composable tech stack, preparation and collaboration can ensure a successful shopping season.

digital-commerce-in-healthcare

How Healthcare Organizations Can Win with Digital Commerce

Discover how composable commerce is transforming the healthcare industry. Join our webinar with EPAM to learn about the flexibility, security and innovation commercetools Healthcare offers.

accelerating-b2b-manufacturing-success

How B2B Manufacturers Overcome Digital Commerce Challenges with Composable Commerce

Watch our on-demand webinar to learn best practices for implementation, resource allocation and future scalability in the manufacturing sector.

b2b-trends-2024

The Evolution of B2B Digital Commerce Unpacked: 10 Predictions for 2024

This webinar unpacks the top 10 predictions for B2B digital commerce in 2024. Hear the insights from seasoned experts and start turning trends into action!

discover-the-b2b-journey-to-composable-commerce

The B2B journey to composable commerce: Building digital experiences for strategic business growth

Join us as we delve into the world of composable commerce for B2B companies. Discover how businesses are leveraging this approach to create tailored digital commerce experiences that fuel strategic business growth.

how-composable-commerce-translates-into-business-success

How Composable Commerce Translates into Business Success

In this webinar, experts from commercetools, Google Cloud and Sinful Group reveal why composable commerce is more than a flexible infrastructure. From scaling growth to lower TCO, learn the benefits composable will bring to your business.

mars-driving-m-m-s-cx-growth-with-a-build-buy-approach

MARS: Driving M&M'S CX & growth with a Build & Buy approach

Tackling the Build vs Buy debate in commerce, featuring thought leaders from MACH Alliance, Mars, Akeneo, and commercetools.

just-eat-takeaway-and-danone-digital-and-business-transformation-for-growth

Just Eat Takeaway.com & Danone: Digital & business transformation for growth

At the webinar, we discuss how Just Eat Takeaway.com, Danone & Kodak moved from legacy platforms to modern eCommerce solutions, driving customer experience, B2B/D2C business goals and revenue.

maximizing-roi-and-optimizing-the-cost-of-ecommerce-it

Maximizing ROI and Optimizing the Cost of Ecommerce IT Webinar

Watch this webinar for an overview of determining the real costs of ecommerce infrastructure and its effect on the bottom line.

B2B Digital Commerce: 8 Predictions for 2026

Webinar On-Demand

B2B Digital Commerce: 8 Predictions for 2026

from-discovery-to-checkout-how-ai-is-rewriting-retail

Webinar On-Demand

From Discovery to Checkout: How AI Is Rewriting Retail

AI is reshaping the shopper journey—fast. Watch industry experts unpack how retailers can use agentic AI, data strategy, and enterprise-ready architecture to stay ahead.

how-can-brands-and-retailers-leverage-agentic-ai-to-transform-their-shopping-experiences

Webinar On-Demand

How can brands and retailers leverage agentic AI to transform their shopping experiences

Generative AI is transforming how grocery products are found and purchased online, making traditional ecommerce marketing tactics increasingly irrelevant. A new webinar explore the risks and opportunities for retailers and brands.

breaking-the-commerce-bottleneck

Webinar On-Demand

Breaking the Commerce Bottleneck

Learn how to modernize your stack to support hybrid customer journeys, empower your team, and build experiences that adapt alongside your business.

from-ai-trends-to-enterprise-value-how-commercetools-optimizely-help-ceos-unlock-growth

Webinar On-Demand

From AI Trends to Enterprise Value

AI reshapes commerce at every level. From AI assistants guiding consumers in discovery, to autonomous agents influencing purchase decisions. We discuss how CEOs can turn AI disruption into measurable enterprise value. Register now!

unlocking-immersive-commerce-seamless-tech-for-next-gen-retail-experiences

Webinar On-Demand

Unlocking Immersive Commerce: Seamless Tech for Next-Gen Retail Experiences

commercetools-instore-redefining-unified-commerce

Webinar On-Demand

commercetools InStore: Redefining Unified Commerce

Watch now this on-demand webinar to learn how our new product, commercetools InStore, enables retailers to connect their digital and physical commerce channels to provide customers with truly unified shopping experiences.

digital-transformation-tracker-8

Webinar On-Demand

Digital Transformation Tracker 8

Watch TM Forum’s webinar on cloud adoption in telecom, where industry leaders share insights on overcoming legacy challenges and leveraging AI, cloud-native innovation and digital transformation to stay competitive.

compilations-webcast-fall-2024

Webinar On-Demand

Experience Everything: commercetools Compilations Innovation Showcase

Join us as we unveil commercetools Compilations, a semi-annual showcase of our most cutting-edge breakthroughs and advancements in commerce technology.

accelerating-your-digital-vision

Webinar On-Demand

Accelerating Your Digital Vision

An on-demand webinar by Master B2B and commercetools, "Accelerating Your Digital Vision" reveals real-world digital transformation strategies and experiences from top B2B practitioners.

next-level-loyalty

Webinar On-Demand

Next-Gen loyalty with composable commerce

Next-gen loyalty with composable commerce: Leveraging commercetools Connect and Voucherify

insiders-reveal-how-to-benchmark-and-accelerate-your-b2b-digital-maturity

Webinar On-Demand

Insiders Reveal: How to Benchmark and Accelerate Your B2B Digital Maturity

Learn from B2B experts about key strategies for benchmarking and accelerating your B2B digital maturity.

master-b2b-mythbusters

Webinar On-Demand

Myth or Reality: Composable Only Works for Digitally Mature B2B Firms

Master B2B co-founders Andy Hoar and Brian Beck challenge Tom Jones, Senior Director of Customer Value at commercetools to bust the myth that the composable commerce approach only works for large organizations with significant in-house resources.

myth-or-reality-the-c-suite-must-have-digital-experience-for-ecommerce-to-be-successful

Webinar On-Demand

Myth or reality? The C-suite must have digital experience for eCommerce to be successful

In this on-demand webinar, Master B2B, in partnership with commercetools, hosts a debate about whether or not the C-suite in a company must have digital experience to run a successful eCommerce platform.

frictionless-b2b-customer-experience-webinar

Webinar On-Demand

Frictionless B2B Customer Experience Webinar

This on-demand video explores what makes the B2B customer experience frictionless and how to increase sales and customer loyalty with composable commerce.

master-b2b-unwebinar-debate

Webinar On-Demand

Is AI the Long-awaited Solution to the $3 Trillion Data Problem in B2B eCommerce?

In this on-demand webinar, Master B2B hosts a live debate with a panel of experts who debate whether or not AI can solve the $3 trillion data problem in B2B eCommerce. The consensus? Yes, AI can help, but business leaders should proceed with caution.

powering-the-future-of-commerce

Webinar On-Demand

Powering the Future of Commerce

In this virtual event, Aaron Conant hosts Kelly Goetsch, Chief Strategy Officer at commercetools, who shares key considerations for transitioning to MACH and composable commerce solutions. Kelly explains the role of APIs in MACH architecture, how MACH promotes agility and speed, and the common barriers to adopting MACH.

composable-unveiled-unlocking-the-future-of-commerce

Webinar On-Demand

Composable Unveiled: Unlocking the Future of Commerce

In this webinar, experts from commecetools, Publicis Sapient and Contentstack discuss how migrating to composable commerce enables retailers to leverage a build AND buy strategy to create customer experiences that drive business growth

how-to-create-personalised-b2b-cx-to-drive-new-revenues

Webinar On-Demand

How to create personalised B2B CX to drive new revenues

Learn about B2B blueprints, best practices and success stories that enable you to differentiate and create personalized customer experiences.

double-down-or-hunker-down-which-strategy-will-drive-higher-b2b-commerce-roi-in-2023

Webinar On-Demand

Double Down or Hunker Down: Which Strategy will Drive Higher B2B Commerce ROI in 2023?

Hosted by Master B2B and commercetools, this un-webinar pitted industry experts with opposing opinions debating whether companies or not should invest in technology right now. The audience determined the winner.

treat-any-day-like-black-friday

Webinar On-Demand

Treat Any Day like Black Friday Webinar

Hosted by commercetools, this webinar features technology and retail experts explaining how composable commerce supports expected and unexpected sales spikes, removing risk of downtime and crashes

composable-commerce

Webinar On-Demand

Winning with Composable Commerce: Success Story

Are you considering composable commerce for your business? Do you want to learn what to expect and how to best prepare for the journey, from others who have done it?

8-signs-commercetools-is-right-for-your-client

Webinar On-Demand

8 signs commercetools is right for your client

In this exclusive 30 minute Video On-Demand, industry experts share trends and insights on 8 key signs that commercetools is the right choice for commercial clients.

retail-strategy-and-planning-series

Webinar On-Demand

Retail strategy and planning series

Learn how retailers can take advantage of sudden sales spikes without sacrificing the speed and functionality that make for a great CX.

featuring-forrester

Webinar On-Demand

eCommerce Webinar Series featuring Forrester

In this webinar, we’re answering these questions and more around “digital” and “transformation”.

ecommerce-tips-2020

Webinar On-Demand

10 Tips in 10 Minutes

10 tips from leading retailers and industry experts on how to overcome any challenge with modern digital commerce.

sharperimage-com-gets-a-big-pay-off-from-a-headless-commerce-upgrade

Webinar On-Demand

SharperImage.com Gets a Big Pay-Off from a Headless Commerce Upgrade

Learn from SharperImage.com & commercetools how to get your company aligned around moving to a MACH architecture.

digital-transformation-at-the-speed-of-mach

Webinar On-Demand

Digital Transformation at the speed of MACH

Find out about the core elements of composable commerce and how to adopt an agile, future proofed commerce solution in our digital transformation with MACH webinar.

graphql

Webinar On-Demand

Get ahead in Modern Commerce with GraphQL

In this webinar, Kelly Goetsch, CPO of commercetools, gives insights into how GraphQL boosts your modern Commerce.

commercetools’ Resiliency

commercetools’ Resiliency

Discover how commercetools ensures resiliency across availability, scalability and data recovery in this comprehensive guide.

retail-commerce

Reimagining Retail in 2026

Explore three critical battlegrounds and priorities for retail commerce in 2026 — and the foundational readiness for an agentic future, from unified commerce to modular, AI-ready infrastructure.

Navigating the Agentic Commerce Era On Your Terms

Navigating the Agentic Commerce Era On Your Terms

Discover how to approach agentic commerce strategically, not out of FOMO. This 360-degree guide shows brands how to thrive with AI-driven customer experiences and internal workflows.

pivotal-trends-and-predictions-in-b2b-digital-commerce

Pivotal Trends and Predictions in B2B Digital Commerce in 2026

This annual report reveals the top trends and predictions for B2B digital commerce in 2026. Download now!

the-end-of-the-pos-era-why-unified-commerce-is-the-future-of-retail

The End of the POS Era: Why Unified Commerce is the Future of Retail

The future of retail has outgrown POS systems. This actionable guide provides best practices and steps for brands and retailers to transform brick-and-mortar stores into unified commerce hubs — without the limitations of POS systems.

The Composable Commerce Migration Guide for Homegrown Platforms

The Composable Commerce Migration Guide for Homegrown Platforms

The migration guide from a homegrown commerce platform to commercetools showcases how to make the most of a build-and-buy strategy.

diagnosing-stagnation-in-b2b-healthcare-commerce

Diagnosing Stagnation in B2B Healthcare Commerce

Discover the critical infrastructure shifts needed to future-proof healthcare commerce, reduce risk, and accelerate growth.

transformative-year-for-fashion-retail

2025 marks a transformative year for fashion retail

Retail fashion trends trends are sending a clear signal: Shoppers want retailers to be more innovative, more dynamic and more engaging than ever. Embracing modern retail technology and composable commerce is key for retailers to ensure they have the flexibility, scale, and adaptability to tackle fashion industry challenges.

headless-commerce-playbook

Headless Commerce Playbook for Business Leaders

This white paper explores why companies must move beyond traditional eCommerce platforms and adopt flexible, modern solutions. It offers a clear roadmap for embracing composable commerce as the cornerstone of a successful digital transformation.

the-52-wake-up-call

The 52% Wake Up Call: When Commerce Fails, CFOs Foot the Bill

Discover how outdated commerce systems are costing B2B organizations time and money. This report uncovers the inefficiencies, risks and modernization challenges facing finance leaders, while offering actionable insights to turn setbacks into strategic growth.

the-unified-commerce-playbook-for-retail-leaders

The Unified Commerce Playbook for Retail Leaders

The practical guide for unified commerce with a comprehensive view of trends, AI-driven impact, use cases, success stories and actionable insights to help brands and retailers get started.

making-the-business-case-for-change

Making the Business Case for Change

Read this practical guide to navigate and succeed in B2B digital transformation, and learn how to make the business case for change within your organization.

information-security

commercetools Security

A behind-the-scenes look at our security measures and how they protect our customers around the world.

b2b-experience-gap-fixing-friction-in-wholesale-buying-playbook

Bridging the B2B experience gap: Fixing friction in wholesale buying

how-to-compose-your-commerce

How to Compose Your Commerce in 2025

Discover our ultimate guide, How to Compose Your Commerce in 2025. Explore the nuts and bolts of composability and what it means for your business to craft unified experiences that wow customers and drive revenue today and in the future.

the-future-of-commerce-unlocking-the-power-of-immersive-shopping-experiences

The Future of Commerce: Unlocking the power of immersive shopping experiences

Discover how immersive shopping experiences and unified commerce work together to overcome buyer's block and meet modern consumer expectations.

composable-commerce-for-business-leaders

Why composable commerce will change the way you run your business

Read the ultimate guide on why composable commerce isn’t only transforming technology — it’s also the driving force reimagining how enterprise leaders run their businesses.

b2b-commerce

Laying a Technological Foundation for Business Success in B2B Commerce

This white paper explores the evolution of B2B commerce solutions and provides a comprehensive overview of composable technology for technical and business practitioners to build and run outstanding purchasing experiences for their buyers.

migration-guide

The Composable Commerce Migration Guide for B2C

This migration guide provides brands and retailers with best practices on how to successfully replatform from a legacy solution to commercetools Composable Commerce for B2C.

feature-guide

commercetools Composable Commerce for B2C Feature Guide

Unlock the full potential of B2C commerce with commercetools feature guide. Discover how our composable approach empowers brands to scale, innovate and deliver better customer experiences.

cloud-commerce-migration

Migrating Your Commerce Platform to the Cloud

The white paper provides business and technology leaders with the fundamentals of cloud-native infrastructure with commercetools and Google Cloud

composable-commerce-tco-framework

Unlocking value: A Framework for Composable Commerce TCO

Our white paper, Unlocking value: A Framework for Composable Commerce TCO, offers a comprehensive blueprint for assessing TCO, considering both direct and indirect costs across the lifecycle of an eCommerce solution.

digital-pulse-healthcare

The Digital Pulse for the Healthcare, MedTech and Life Sciences Industry

The white paper explores strategies for digitizing customer experiences in healthcare and provides insights into how composable commerce can accelerate your digital future.

the-next-step-in-your-b2b-digital-evolution

The Next Step in Your B2B Digital Evolution

The pocket guide provides B2B leaders with the fundamentals of advanced search and discovery with composable commerce using commercetools and Algolia.

a-blueprint-for-digital-modernization

A Blueprint for Digital Modernization

This white paper explores why companies must move beyond traditional eCommerce platforms and adopt flexible, modern solutions. It offers a clear roadmap for embracing composable commerce as the cornerstone of a successful digital transformation.

the-business-leader-guide-to-digital-storefront-technology

The Business Leader Guide to Digital Storefront Technology

The business leader guide to digital storefront technology gives you the essentials to make your customer experience the centerpiece of your strategy with commercetools Frontend.

accelerating-your-digital-vision-report

Accelerating Your Digital Vision: Taking Your Strategy to the Next Level

A report by Master B2B and commercetools, Accelerating Your Digital Vision: Taking Your Strategy to the Next Level, reveals that B2Bs now have the budget and support to drive their digital maturity forward.

the-starter-guide-for-b2b-digital-commerce

The Starter Guide for B2B Digital Commerce

Launch your eCommerce journey with confidence: This guide provides B2B digital newcomers with actionable steps to implement composable commerce at speed.

commercetools-vs-bigcommerce-for-enterprise-level-businesses

commercetools vs. BigCommerce for Enterprise-Level Businesses

This white paper examines the distinctions between BigCommerce and commercetools, two prominent eCommerce platforms, shedding light on important factors for enterprise-level businesses.

harnessing-the-power-of-composable-commerce

The Future of Telecommunications: Harnessing the Power of Composable Commerce

In this white paper, discover how to harness the power of composable commerce in the telecommunications industry.

the-omnichannel-playbook-leveraging-composable-commerce-for-omnichannel-experiences

The Omnichannel Playbook: Leveraging Composable Commerce for Omnichannel Experiences

Read the Omnichannel Playbook and discover how brands and retailers can maximize their omnichannel success with composable commerce. Get actionable insights, latest trends, pitfalls to avoid, principles of omnichannel, and more.

commercetools-vs-shopify-for-enterprise-level-businesses

commercetools vs. Shopify for Enterprise-Level Businesses

This white paper meticulously examines Shopify and commercetools, two prominent eCommerce platforms, unraveling critical distinctions for enterprise-level businesses.

establishing-your-baseline-assessing-b2b-digital-maturity

Establishing Your Baseline: Assessing B2B Digital Maturity

Digital commerce is more important than ever in the B2B market. To remain competitive, firms have to up their technology game. Master B2B created a Digital Maturity Assessment as a guide to help them get started.

the-composable-commerce-migration-guide-for-b2b

The Composable Commerce Migration Guide for B2B

The migration guide shows how B2B companies can migrate to composable commerce to meet complex requirements, key replatforming best practices, and the main steps for this project.

the-data-centric-commerce-guide

The Data-Centric Commerce Guide

The Data-Centric Commerce Guide with commercetools and MongoDB showcases how to leverage data in commerce experiences.

how-to-migrate-from-salesforce-commerce-cloud-to-commercetools

How to migrate from Salesforce Commerce Cloud to commercetools

We take you through detailed Salesforce migration planning and execution steps in this technical replatforming guide for developers.

how-to-migrate-from-oracle-commerce-cloud-to-commercetools

How to migrate from Oracle Commerce Cloud to commercetools

The complete technical guide that leads developers and their teams through migration planning and execution from Oracle Commerce Cloud to commercetools in detail.

leveraging-cloud-native-commerce-aws-commercetools

Leveraging Cloud-Native commerce for Brands

This whitepaper provides an overview of top-of-mind retail prerequisites before diving into the technical architecture specifics of AWS and commercetools for retail.

oracle-atg-migration-guide

How to migrate from Oracle Commerce to commercetools

The complete technical guide that leads developers and their teams through migration planning and execution from Oracle Commerce to commercetools in detail.

adobe-commerce-migration-guide

Migrating from Adobe Commerce to commercetools

The complete technical guide that leads developers and their teams through migration planning and execution from Adobe Commerce to commercetools in detail.

google-cloud-platform

Google Cloud & commercetools: Prime Example for a Reference Commerce Platform

How Google Cloud and commercetools partner to provide the best platform for your next-generation digital commerce.

fashion

How Trend-Worthy Tech is Transforming Fashion eCommerce

Digital Fashion Makeover: the rise of digital commerce and why fashion brands must become digitally-savvy.